About me
Iām an industry-active UX leader, with a background in design, product, research and software development.
I am also a gamer, jigsaw puzzler and mother of two bunnies, to whom I give free rein of my place in London, UK.
Career
Currently, I direct Product Design for the Language Learning division at Pearson, one of the largest education company. I lead a team of 12 professionals, including product designers, service designers, UX researchers and writers.
Previously, I have successfully introduced and scaled the function of UX Research at Zego, InsureTech, where I led the design team through hypergrowth from a mere 3 people to a 16 people, multi-layered org.
I am also known for creating Volta, the first design system at Vonage back in 2018, and leading its adoption until it was integrated in all products globally.
Advocacy
Since confirming my autism in 2020, I am highly focussed on improving diversity awareness and practices in the tech and creative industries, speaking publicly on neurodiversity and how radical inclusivity in culture and creativity is a far more brilliant way for businesses to do things.
You can learn more about my views in an episode of the podcast Brave UX, and I dived deeper for my keynote at DesignFAO 2022.
- 2022
Panelist at Managing Stakeholders
(November 2021)Left
(September 2021)Zego
and joined
InsurTech startup in London, offering product for gig economy drivers.
I established the Research function and scaled the Experience team from 3 to 16 people strong.
Pearson Education
as a Director of Product Design for the Language Learning division
The largest education company in the world. Previously a publisher, now going through a digital transformation.
I head up the UX function in the Language Learning division.
Panelist at Celebrating Neurodiversity in Design
(April 2021)Levelled up to Head of Design and Research
(January 2021)- 2021
Autism Diagnosis
(August 2020)Co-active
leadership experience(August 2020)
In-person and online coach training and leadership development organization founded in 1992
Left
Vonage
and started at
American cloud communication provider based in New Jersey, with offices in London, San Francisco and Tel Aviv.
I created their design system and supported the substantial growth of the team.
Zego
as Lead Product Designer(January 2020)InsurTech startup in London, offering product for gig economy drivers.
I established the Research function and scaled the Experience team from 3 to 16 people strong.
- 2020
Keynote Genesis of the design system at Vonage at the DSL x NYT meetup
(May 2019)Levelled up to Design Manager
(October 2018)Accepted at
Identity School of Acting
, Advanced level(December 2024)
Left TotallyMoney and joined
Vonage
as Senior Product Designer(September 2017)American cloud communication provider based in New Jersey, with offices in London, San Francisco and Tel Aviv.
I created their design system and supported the substantial growth of the team.
- 2017
Left Wonga and joined
TotallyMoney
as Product Designer(November 2013)
UK FinTech with lender comparison and credit score tools, to help with good financial choices and education.
I was their main Product Designer for 3.5 years
- 2013
Sadly left KiwiLabs (Italy) and joined
Wonga
as Web Designer(March 2012)
FinTech offering short term loans. My first job in the UK.
- 2012
Moved to London!
(August 2011)Joined
KiwiLabs
(Italy) as Web Designer, designing and illustrating educational iPhone apps for children(January 2011)
A small Italian studio producing educational iPhone apps for children.
As the sole designer there, I did everything from design, to asset production to illustrations.
- 2010